In this video post I give two basic hints about why communications and PR are worth investing in.

Communication is the road to success in order to increase your awareness and to manage your reputation.

Why is this so? Mainly for two reasons. First of all, any serious organization, brand, business, political party or institution willing to play a major role within its field needs to increase its awareness. In other words, if you don’t explain who you are and what you do to your stakeholders, they will never notice you are alive.

On the other hand, not investing in communications doesn’t mean people are not talking about you. Not at all, therefore, in order to take control over what’s being said about you, you need to control your message to manage your reputation.

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