(Foto: Moeh Atitar)


Senior Global Communications and Reputation Strategist

These are the keywords that define myself professionally. Communication, reputation, and strategy, as well as training and global, with over 25 years of international experience. (UK, Morocco, The Netherlands, Argentina, Mexico, Equatorial Guinea and France, among other countries).


Throughout my career I’ve been leading different corporate (Soulware, Econward and ARPA), institutional , political and crisis communications projects, as well as in the PR field collaborating as a freelance with international organizations like the SDGFund.

I have also worked as a reporter for Spanish and international Media.

I am a Crisis Communications Associate Consultant for one of the most prestigious firms in the world, Kenyon International Emergency Services, specialized in solving issues for aviation and petrochemical companies. I am also a Team Member of this organization, ready to be deployed anytime, anywhere.


I have lead several Online Reputation Management projects, offline as well, for companies, CEOS, celebrities, politicians and private clients.


Public speaking, storytelling, impact presentations, sales techniques and crisis communications management workshops and seminars are my areas of expertise. I deliver trainings all around the world within these fields as well as in Spain for lawyers, politicians, CEOs, journalists, company board members, sales teams, cardiologists, among others, and for institutions like the International Criminal Court. I also work as an in-house trainer for the Escuela de Periodismo de El País and as an associate professor for the Master’s Degree in Political Communications and Marketing at the Universidad de Alcalá de Henares.

I hold a B.A. in Journalism from the Universitat Autònoma de Barcelona and three Master’s Degrees (Broadcasted Journalism, SEO Expert, SEM Expert), as well as a postgraduate course in Digital Marketing.

I am based in Madrid, but trainings can be delivered anywhere in the world, anytime.

00 34 669 482 106

++ 34 669 482 106


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